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My 5 Key Takeaways of Resonance, Activation, and Cultivation

My 5 Key Takeaways for Resonance, Activation, and Cultivation  After reading Leadership, Communication, and Social Influence: A Theory of Resonance, Activation, and Cultivation by Ruben & Gigliotti, I explored 5 key takeaways which will be explained below, but first I wanted to point out how the book is organized. The following sections are divided by:  Leadership, Communication, and Social Influence An Overview of Foundational Perspectives on Leadership and Communication An Integrated View of Leadership and Communication: The Dynamics of Resonance, Activation, and Cultivation The Role of Resonance, Activation, and Cultivation in Leading Change and Transformation Implications and Applications for Those Who Aspire to Influence The Decision to Lead; The Choice to Follow Ruben & Gigliotti (2019) explore how leadership, communication, and social influence impact the relationship between leaders and followers, emphasizi...
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TEDx Talk Analysis

When I was in 4th grade, I had a teacher who embarrassed me by asking me to answer her question repeatedly by telling me to speak louder every time. She claimed that she couldn’t hear me and wanted me to speak up so that the whole class could hear me. She asked me, “Patricia, what do you want to be when you grow up?” I told her that I wanted to be a teacher. She responded with “How do you plan to be a teacher when you can’t even speak loud enough so we can all hear you?” With that final comment, she moved on to continue her lecture. I was humiliated and embarrassed. Public speaking has always been a challenge for me because I know that my voice does not carry well in a large room. To add to my nerves, I have this fear of not being heard above all other noises in the room, plus being able to communicate well when trying to capture my audience’s attention has always caused me apprehension. When researching a topic for my Communication and Leadership class, I knew that I wanted to look fo...
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